Author name: Bill Hartzer

Bill Hartzer is CEO of Hartzer Consulting, an SEO Consulting firm that includes services such as search engine optimization, technical SEO audits, domain name consulting, and online reputation management. As an SEO Expert, Mr. Hartzer frequently serves as an SEO Expert Witness and Domain Name Expert Witness in legal cases worldwide. He also oversees DNAccess.com, a company that provides brand protection and monitoring, domain name background checks, and stolen domain name recovery services.

Safeguard Your Brand: How Domain Protection Services like NameBlock and Abuse Shield Combat Brand Impersonation

Brand impersonation is a growing threat in the digital marketing world. Recently, a prominent agency discovered an impersonator website offering identical services under a similar brand name, causing confusion among customers and potential damage to the agency’s reputation. If you run a business, you may already know that fake websites leveraging well-known brand names can […]

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How To Measure Brand Reputation

Understanding the Core of Brand Reputation Brand reputation encapsulates public perception of a company’s brand, influencing consumer behavior and business outcomes. Customer trust anchors itself in the foundation of a positive brand reputation. Consumer perceptions act as a fulcrum, tipping the scales towards business success or failure. BusinessException success or failure hinges on consumer perception,

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Monitoring Domain Name Availability

Domain Name Life Cycle and Availability Monitoring Navigating the waters of online presence, businesses and individuals acknowledge that a domain name not only serves as a digital address but also as a brand identity. This recognition foregrounds the necessity of understanding the domain name life cycle—an inception-to-expiration process that every domain name undergoes. During this

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How Does DNS Translate Domain Names?

Unlocking the Secrets of the Domain Name System The Domain Name System (DNS) serves as the foundational framework underlying the internet’s ability to connect users with websites. This system, comparable to an expansive phone book, meticulously aligns human-friendly domain names with their corresponding numerical IP addresses. Every online search initiates a complex interaction with DNS

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Is Private Registration for Domain Names Necessary?

Unveiling the Role of Domain Privacy Protection in Domain Registration When registering a domain name, you’re required to provide personal contact information. This detail becomes part of a publicly accessible database known as the WHOIS directory. Domain privacy protection steps in to shield your personal information from this public ledger. By activating privacy protection, a

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How to Check Domain Reputation

Understanding Domain Reputation and Its Impact on Digital Presence Domain reputation serves as a pivotal metric reflecting the trustworthiness of a website to search engines and email service providers. When assessing domain reputation, stakeholders consider various factors, including but not limited to a site’s security features, content quality, and user engagement signals. A robust domain

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DNAccess Introduces BrandLock for Freename: The Ultimate Web3 Brand Protection

As the digital landscape continues to evolve, brand owners face unprecedented challenges in protecting their intellectual property and trademarks. The introduction of Web3 domains and top-level domains (TLDs) has expanded the realm of possibilities for online presence, but it has also opened the door to new threats. To address these concerns, DNAccess is excited to

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BrandLock for Freename Web3 Domains: A New Era of Brand Protection

Starting September 1, 2024, NameBlock, in collaboration with Freename, a pioneer in Web3 domain services, is introducing an innovative BrandLock service. This new offering ensures brand safety and distinctiveness across the rapidly expanding landscape of Web3 domains. You will be able to order BrandLock services starting September 1, 2024 right here through DNAccess.

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