Bill Hartzer, a seasoned expert in SEO and domain name management, as well as the CEO of Hartzer.com and DNAccess, joined Al Sefati on the Clarity Digital Podcast to share his insights on the evolving digital landscape. With over 20 years of experience, Hartzer provided valuable advice on domain strategies, SEO best practices, and navigating the challenges of managing digital assets in an increasingly complex online environment.
The Lasting Importance of Domain Names
Hartzer highlighted the enduring relevance of “.com” domains as the cornerstone of trust and credibility for businesses. He discussed the shift in global markets toward adopting “.com” extensions and shared his innovative methods for buying and selling domains. Using tools like Pitchbox, Hartzer has successfully targeted buyers, including a notable example where he sold a domain within 30 minutes by reaching the right audience.
Exploring the Market for Expired Domains
In the podcast, Hartzer explained the growing interest in expired domains, which often retain valuable backlinks and SEO equity. While these domains can be lucrative, he warned of potential risks, such as legal and reputational issues if they are misused. He stressed the importance of proactive domain management, including enabling auto-renewal, securing accounts with two-factor authentication, and monitoring domain activity closely.
Legal and Ethical Considerations in SEO
As an expert witness in domain and SEO-related disputes, Hartzer shared examples of challenges businesses face, from stolen domains to unauthorized transfers and legal issues with expired domains. He also addressed the emerging ethical questions surrounding AI-generated content, urging businesses to ensure originality and compliance with intellectual property laws.
Hartzer’s Advice for Businesses
Hartzer urged businesses to view domain names as valuable assets, akin to real estate, and to adopt a proactive approach to managing them. By staying informed, implementing security measures, and recognizing the strategic importance of domains, businesses can protect their online presence and thrive in the digital space.
For more insights from Bill Hartzer, visit Hartzer.com. His appearance on the Clarity Digital Podcast offers practical takeaways for anyone looking to enhance their SEO strategies and domain management practices.