As the digital landscape continues to evolve, brand owners face unprecedented challenges in protecting their intellectual property and trademarks. The introduction of Web3 domains and top-level domains (TLDs) has expanded the realm of possibilities for online presence, but it has also opened the door to new threats. To address these concerns, DNAccess is excited to announce the launch of BrandLock for Freename, a cutting-edge solution that offers comprehensive brand protection across all Web3 TLDs on the Freename platform. This service will be available starting September 1, 2024, and is designed to provide businesses with unmatched security in the rapidly expanding Web3 environment.
The Need for Proactive Brand Protection in Web3
The expansion of the digital landscape has given rise to new challenges in intellectual property and trademark protection. Web3 domains, characterized by their decentralized nature, lack the standard rights protection mechanisms that have been established in Web2. In this environment, brand infringement can occur swiftly and without recourse, leading to significant legal and financial consequences for businesses. Recognizing these challenges, Freename has partnered with NameBlock to offer BrandLock, a solution specifically designed to prevent the unauthorized use of a brand’s name across Freename’s extensive network of Web3 extensions.
“The ever-expanding Web3 universe presents a challenge to brands to ensure their digital presence is consistent and uncontested as there are no standard rights protection mechanisms in place,” said Pinkard Brand, CEO of NameBlock. “Brands must be proactive in protecting their trademarks in this space. Our BrandLock product integration with Freename is far less costly compared to resources needed to register, manage, and maintain each Web3 domain name in hundreds if not thousands of extensions, and it ensures brands stay one step ahead while maintaining flexibility to adjust to developments in the space and any new internal strategies.”
Why BrandLock is a Game-Changer
BrandLock for FreenameALL Web3 Block offers an unparalleled level of protection by covering all currently existing Web3 TLDs on the Freename platform, as well as any future TLDs that may be created. This removes the burden from brand owners to continuously monitor and manage their digital presence across an ever-growing number of domains. Instead, BrandLock provides a “set it and forget it” solution, allowing businesses to focus on their core operations while knowing their brand is safeguarded.
“We’re excited to see NameBlock expand its BrandLock service to cover Freename’s Web3 extensions,” said Davide Vicini, CEO and Co-Founder at Freename. “We’re committed to embracing innovation and new ideas in the ever-evolving landscape of Web3. While enforcement options in this decentralized world can be challenging, we know the gaps and focus on proactive solutions. Our collaboration with NameBlock ensures that our users can confidently establish and protect their digital identities in this new paradigm, staying ahead of potential risks and securing their brands for the future.”
Tailored Protection Packages to Suit Every Need
Understanding that different businesses have different needs and budgets, DNAccess offers three distinct BrandLock packages, each tailored to provide the right level of protection:
- FreenameALL: Ultimate Web3 Domain Protection. This package offers comprehensive coverage across all existing and future Web3 TLDs on the Freename platform, ensuring your brand is protected no matter how the landscape evolves. It’s the ideal choice for businesses looking for the highest level of security.
- Freename4k: Essential Web3 Domain Defense. This package protects your brand across a curated list of 4,000 Freename TLDs, providing broad but relevant coverage that balances protection with cost-effectiveness.
- Freename100: Targeted Web3 Domain Security. Perfect for smaller enterprises or those with more focused needs, this package blocks specific branding needs across 100 selected Freename TLDs, offering targeted protection where it matters most.
Why Choose BrandLock for Web3 Protection?
- Unmatched Coverage: FreenameALL removes the 20,000 TLD cap, providing unlimited protection across all current and future TLDs created on the Freename platform. This ensures your brand is future-proofed against any new domain extensions that may emerge.
- Cost-Effective Security: With BrandLock, there are no hidden costs, no wallets to manage, and no gas fees to worry about. This straightforward, comprehensive coverage offers peace of mind without the financial burden.
- Peace of Mind: In the unregulated world of Web3, BrandLock provides the ultimate safeguard against brand infringement, allowing businesses to focus on growth and innovation while their digital identities remain secure.
Secure Your Brand’s Future in Web3 Today
As Web3 continues to expand, the importance of proactive brand protection cannot be overstated. DNAccess’s BrandLock for Freename is a critical tool for any business looking to safeguard its brand in this new digital frontier. Whether you’re seeking comprehensive protection with FreenameALL, broad defense with Freename4k, or targeted security with Freename100, DNAccess has the right solution to fit your needs.
Don’t leave your brand’s future to chance. Explore BrandLock for Freename today and ensure your business remains protected in the ever-evolving world of Web3.